New Layout

Google Ads supplies a new layout for newer users. They can refer to this documentation.

https://help.wetracked.io/en/article/how-to-link-your-google-ads-pixel-updated-layout-1i2hjo9/

Dynamic Retargeting

If you are using Dynamic Remarketing, please add the following custom pixel on Shopify👇. You can find the custom pixels section in the Shopify admin by navigating to Settings ⇢ Customer events.

!function(e,t,i){(o=i.createElement("script")).async=!0,o.src="https://pixel.wetracked.io/shopify-pixel.js?shop="+e.init.data.shop.myshopifyDomain,i.head.append(o),t.ctx=e}(this,window,document);

The client can see this warning: Pixel will not track any customer behaviour because it is not subscribed to any events.

This warning can safely be ignored.

Common Issues

My Google Tag Manager Tab is not showing up, like in the documentation. I need the values from there.

  • Conversion Source is probably not set to website , but to Google Analytics. This is not editable, so create a new conversion action that has the right source. Click use Google Ads only
  • My conversion has 2.50 value, how is that possible?

    • Google will check based on some algorithm how much is attributed to today and how much to yesterday or days before. This happens when Attribution is set to Data-driven. When you go to Tab webpages, you can see all attributions and where they come from.

  • Way too much conversions on my Conversions

    • For example 6021.52 on Purchase (wetracked.io), whilst it should only have been 15.

    Probably the client also added the Conversion values to Google Tag Manager, make them remove all of the conversions on GTM.

  • I have much less Purchases for today than my Shopify says.

    • Google Ads has delay for up to 24 hours to catch up. Check wetracked.io reporting for live data.

  • No sales, but setup is done correctly (very unlikely)

    • Perhaps sale is sent to other Ad account from an abandoned cart flow from another app.

  • Gross Profit/Cost of good/etc is empty

    • If the info is not visible in your merchant, it wont be in your Ads Manager. Make sure to add it in the Merchant Center, as we send all the data along.

  • ROAS not ok, too much orders/order value

    • Check if repeat rate is not too much.

  • Purchase events are disappearing

    • Possible that customer did not set up Enhanced conversions.

  • Conversion value is too much all the time?

    • Check if customer had set up an additional conversion value. This adds the amount the customer set up to every order.

  • Where can and should I set UTM parameters?

    • You can edit it on multiple places, and more specific will override the less specific one.

  • Admin > Account Settings > Tracking > Tracking Template input, overridden by:
  • Campaigns > Campaign > Edit campaign > Settings > Additional Settings > Campaign URL options > Tracking Template input, overridden by:
  • Campaigns > Campaign > Ad groups > Edit ad group > Settings > Ad group URL options > Tracking Template input, overridden by:
  • Campaigns > Campaign > Ads > Edit ad > Ad URL options > Tracking Template input