About

Klaviyo is an email and SMS marketing tool which allows for tasks performed when users do a conversion.

It’s important to note that with Klaviyo, anonymous events will not be tracked. Only events from users which have a profile will be tracked. The profiles should be created by the client itself. This is not our responsibility. Usually they create profiles by asking clients for an email address for their newsletter or discount. From here on clients will run Flows or Campaigns for their client profiles in form of an email or SMS. If a client clicks this, we track the user and the events they trigger.

Clients can find the Metrics in the menu sidebar under Analytics > Metrics.

Tracking

For each ad platform we track these events:

Active on Site: When someone visits your website.

Viewed Product: When someone views a product.

Added to Cart: When someone adds an item to their cart.

Started Checkout: When someone lands on the checkout page.