About

Shopify is a comprehensive e-commerce platform that allows individuals and businesses to create, manage, and grow their online stores. It provides tools for setting up websites, handling payments, and managing inventory and shipping. Additionally, Shopify offers various apps and integrations to enhance store functionality and improve customer experience.

Tracking

For each ad platform we track these events:

  • Facebook: Page views, Content views, Adds to cart, Checkouts initiated and Purchases
  • TikTok: Page views, Content views, Adds to cart, Checkouts initiated and Purchases
  • Snapchat: Page views, Content views, Adds to cart, Checkouts initiated and Purchases
  • Pinterest: Page views, Adds to cart and Purchases
  • X: Page views, Adds to cart, Checkouts initiated and Purchases
  • Google: Page views, Adds to cart, Checkouts initiated (also called Begin checkout) and Purchases

    • wetracked.io does not track any other conversions than those specified above on Shopify for each ad platform.

    Partners

    We use Shopify partners to request collaboration requests and view metrics about their Shops performance.

    Cart

    Fetch cart contents on a page in the developer console with:

    fetch('/cart.json').then(r => r.json()).then(console.log);

    Order

    Fetch order contents like this:

    GET https://example.myshopify.com/admin/api/2024-04/orders/123456789.json
X-Shopify-Access-Token: FIND THIS ONE ON OUR APP IN STORE PAGE OF CLIENT

    We CAN omit note attribute values from the invoice of the user. It must be done by request. Please reach out to solutions team.

    Exclusions

    Customers might want to filter out certain orders from their reporting. When asked through customer support, a wetracked.io super-admin can add an exclusion based on:

  • Source
  • Price
  • Tag
  • Attribute

    • Example 1:

    Exclude 0$ orders:

    Value (Purchase) is not 0

    Example 2:

    Exclude subscription: Select Attribute, value should be orderType:RECURRING

    Example 3:

    Exclude Native Checkout (Shopify) orders, but catch all External orders: Select Source, value should be web

    Example 4: Exclude Draft orders: Source (Purchase) - is not - shopify_draft_order

    Example 5:

    Exclude Draft orders & POS orders: Source (Purchase) - not in - pos,shopify_draft_order

    Integration

    Common problems

  • My Shopify underreports Add To Carts

    • Shopify doesn't display the number of "Adds to cart." Instead, Shopify only shows how many sessions have added something to the cart. A session essentially represents a visitor. Therefore, if a visitor adds 10 items to their cart, Shopify will still display just 1 session for "Add to cart," but in reality, there were 10 "Add to cart" events that occurred. In wetracked.io reporting you can see the actual number of Add to Carts.

  • wetracked.io script is loaded, but no tracking?

    • Check if Shopify apps contains our wetracked.io app. Perhaps the script is still installed on the theme liquid.